Adidas vs Puma
I just finished reading Barbara Smit's Pitch Invasion. It's a book about the history of Adidas and Puma and also about the commercialisation of sport. Very interesting read.
Some facts you might or might not know already:
- Adidas and Puma are set-up by brothers. Adi Dassler made Adidas, Rudolf Dassler made Puma. They come from Herzogenaurach, Germany.
- Adidas is the first brand who made sure their shoes were visible from afar with the three stripes (thus creating brand awareness).
- Adidas practically bribed IOC officials and lots of athletes way before it became legal.
- Sepp Blatter - the current foolish head of FIFA - was put in FIFA by Horst Dassler of Adidas so that he can have a better hold of FIFA. Blatter himself was just a manager at Longines Timing before he joined FIFA.
- Previous FIFA head Joao Havelange was a waterpolo player.
- Le Coq Sportif, Arena, Pony are brands owned by Adidas.
- Adidas nearly went bankrupt a couple of times.
- Bernard Tapie bought Adidas but couldn't settle the deal.
- Elaine from Seinfled is the cousin of Adidas ex-owner Robert Louis-Dreyfus.
- Puma did not break any ruling by giving Cameroon sleeveless shirts for the football team.
- Lots and lots of payments were made to athletes and officials under the table back in the days so that they wore Adidas or Puma shoes.